Durham-based corrugated packaging specialists, Durham Box, has recently worked with Rheal Superfoods to create a vibrant custom gifting pack for the brand’s International Women’s Day (IWD) campaign.
Focusing on celebrating and empowering women, Rheal Superfoods curated a special IWD gift pack for over 70 influencers, women’s health advocates and brand ambassadors. The campaign aimed to help recipients “glow on the inside and out” and featured a selection of wellness-focused products from brands such as Wild, NEOM, Elemis, Hairburst and Hair Syrup.
The limited-edition, digitally printed packs, designed and produced by Durham Box, reflected both Rheal’s brand identity and the celebratory theme of IWD. Manufactured from 180cc/125wk EB flute, the e-commerce postal pack featured a self-seal closure and ripper for ease of use. Visually striking, the inner liner showcased a vibrant gloss pink finish, while the outer layer used white kraft board with a mock kraft print and bold pink typography.
Charlotte Ali, co-founder and chief brand officer at Rheal Superfoods, said: “They looked fantastic! We were very pleased with how they turned out. The packaging was based on our existing e-commerce design, but featured a fresh twist, replacing our usual green branding with pink to celebrate the IWD campaign. Our influencers and ambassadors adored them.”
Produced in a run of 100 units, the custom-designed pack made an impact and strengthened Durham Box and Rheal Superfoods' ongoing collaboration.
Sally Caton, business development manager at Durham Box, added: “It’s always a pleasure working with Rheal Superfoods and this campaign was no exception. The IWD boxes were a fantastic opportunity to get creative and deliver something meaningful. We’re proud to have played a part in helping Rheal bring their vision to life.”
Durham Box is among the UK’s leading box plants, serving large-scale clients across various markets. The company is part of the Logson Group - the UK’s largest independent supplier of corrugated packaging.
For more information on Durham Box and its services, visit here.