
DS Smith has partnered with Goodrays, a London-based start-up specialising in CBD drinks, to increase its environmentally friendly credentials of its e-commerce packaging. The leading international sustainable packaging company delivers innovative, fully fibre based corrugated products for a number of different functions, including consumer products, e-commerce and promotion.
A combination of a unique, easier-to-fold bespoke design to house the carbonated drinks, fibre-based materials and an innovative cutting tool has resulted in an estimated carbon footprint reduction of 20%. The changes mean that more product is able to be loaded into a van - up to 4 times more - meaning fewer trips to suppliers and a reduction in travel.
Made out of 100% recyclable content, the finished design also has a reduced thickness, further saving on materials.[1] Goodrays Founder Eoin has been working in the CBD industry for over a decade from cultivation, manufacturing, regulatory and now consumer goods, longer than anyone else in the UK. Spotting a gap in the market for high-quality CBD drinks and products that were backed by science and developed in a way that had as little impact on the planet as possible, the company started trading online at the end of 2021. Initially stocked online on platforms including Goodrays.com, Amazon and Ebay, the brand is now sold in in major supermarkets such as Tesco, Sainsbury’s and Waitrose.
Anne Curtis, Business Lead for E-Commerce at DS Smith commented : “It has been incredibly rewarding working with Goodrays given the alignment of their brand values with ours. Sustainability is in our DNA at DS Smith, and that is evidently the case at Goodrays too. We’re delighted we have been able to provide a packaging solution that will drive down Goodrays’ carbon footprint and lead to fewer delivery vehicles on our roads.”
Ben Simms, Head of Operations, Goodrays, said: “We’re a fast-growing business that is determined to get the highest quality products into the hands of our customers while being as kind to the planet as we possibly can. For us, it is critical that any partner we work with is aligned to those values. Working with DS Smith on this innovative new packaging has allowed us to develop something that has customer insight at its heart, while also contributing to our mission to be a sustainably-conscious and profitable business, as we have hugely valued their support as we look to scale our business.”
In line with its Now and Next strategy and purpose to Redefine Packaging for a Changing World, DS Smith uses its unique Circular Design Metrics to rate and compare the circularity of packaging designs across eight different indicators. Since their creation in 2019, the DS Smith Circular Design Metrics have supported thousands of design projects with around 3,000 circular-ready projects presented to customers every month.
The new Goodrays packaging is available now through any purchases made via goodrays.com, Amazon and eBay.