Russell Harper
DS Smith, the leading international sustainable fibre-based packaging company have been awarded the Corrugated Post-Print E and F category by FlexoTech International Print & Innovation Awards 2024. The award is for producing ‘outstanding’ flexo printing for Carlsberg 18-pack Pilsner, and the winning packaging was made in DS Smith’s site in Tampere, Finland.
The Flexo Tech International Print & Innovation Awards entries are judged by an international panel of judges on categories including reproduction, degree of difficulty, and to qualify they must be produced in the twelve months prior to the competition.
The winning DS Smith packaging solution for Carlsberg 18-pack Pilsner highlighted how fibre-based corrugated cardboard can be successfully utilised for complex print and graphic design projects with a high-quality finish. The DS Smith design team demonstrated how the fibres of corrugated cardboard can be reused multiple times and therefore keep materials in use for longer, and in addition, the overall packaging solution was designed to be easy to recycle for the consumer.
Ari Viinikkala, Managing Director, DS Smith’s Packaging, Finland:
“FlexoTech is a great and prestigious award. I am proud to represent a company that is successful due to its exceptional expertise in this area. This is validation of the competence and commitment of our team at DS Smith Tampere, with a proven focus on delivering pioneering packaging solutions within the circular economy”.
FlexoTech International Print & Innovation Awards panel of judges:
“This is probably the best tonal work on corrugated we have seen. Holding very fine detail in challenging shades of grey. Superb solid colour.”
Through its purpose of 'Redefining Packaging for a Changing World' and its companywide Now and Next sustainability strategy, DS Smith is committed to leading a transition to the circular economy and to delivering innovative sustainable packaging solutions for its customers and society at large.
DS Smith´s site in Tampere, Finland, was also accolated with a FlexoTech International Print & Innovation Award within the same category in 2015 and has been among finalists several times after that.
The Flexo Tech International Print & Innovation Awards ceremony was held in London on Tuesday 17th October 2024.