At Natural Products Expo West 2026, CCL Label will present a comprehensive portfolio of sustainable labelling, shrink sleeve, and flexible packaging technologies as well as special promotional labels designed to help natural and organic brands align packaging performance with environmental responsibility.
As sustainability moves from marketing claim to measurable requirement, packaging has become a critical differentiator. CCL Label’s innovations address recyclability, reuse, regulatory readiness, and carbon reduction—while preserving the high-impact graphics and premium shelf presence brands rely on.
Among the featured technologies:
EcoFloat® Shrink Sleeves, engineered to float in PET recycling streams, enabling clean material separation and supporting high-quality rPET production without sacrificing 360-degree decoration.
EcoStream® Pressure-Sensitive Labels, designed for improved wash-off performance to enhance bottle-to-bottle recyclability for PET and HDPE.
WashOff™ Labels, developed for returnable and refillable PET and glass bottles, supporting the growth of reuse systems.
In-Mould Labels (IML) that create mono-material polypropylene packaging solutions optimized for recyclability and durability.
Monomaterial recyclable pouches, offering an alternative to traditional multi-layer laminates while maintaining performance and product protection.
PET C sleeve solutions with washable inks
RFID-enabled shrink bands (Smart ID), integrating tamper evidence with traceability to support circular supply chains.
“With many Natural Products Expo West exhibitors positioning sustainability at the core of their brand identity, packaging is increasingly under scrutiny—from retailers, regulators, and consumers alike”, says Marika Knorr, head of Sustainability and Communication at CCL Label. “Our portfolio is designed to help brands translate environmental commitments into tangible packaging outcomes that meet emerging recycling standards while maintaining strong visual differentiation.”
“The popular show brings together brands that are redefining responsible consumption,” explains Marika Knorr. “Our innovations ensure that their packaging keeps pace—delivering circular design, regulatory readiness, and premium shelf impact in one integrated solution.”
Attendees and media are invited to visit CCL Label at Booth 8511, Level 3 to explore how sustainable labelling technologies are evolving to meet the next generation of packaging expectations.