Leading European pallet pooler IPP has promoted experienced supply chain professional Demi Crabbe to commercial director – her second senior management promotion in as many years.
The move comes just 12 months after IPP, which has its UK and Ireland headquarters in Coventry, promoted Demi to senior commercial development manager.
Demi, who has been with the business for 14 years, will report to regional managing director Andy Maddock as part of the role, which is focused on shaping and delivering the UK and Ireland commercial strategy.
The position will include leading IPP’s commercial vision and teams along with supporting its growth plans and digital transformation agenda.
Demi will also help identify new opportunities, strengthen and evolve the customer experience and help ensure alignment across European markets.
Demi said: “I’m really looking forward to putting my own stamp on the role and helping shape our strategic direction at a higher level. I’ve developed lots of ideas over the years, and now I’m in a position to implement them and drive meaningful change.
“People development is a big passion of mine. Over the last year I’ve been focused on building a strong, capable commercial team, and I truly believe I now have the right people around me to deliver our growth plans. I want to continue investing in them, helping them grow, and ensuring that our customer first mindset remains front and centre.”
During her time at IPP, Demi has held various roles including head of contracting. Some of the achievements she is most proud of include building and leading the contracting team, refining processes, supporting the business through key areas of growth, increasing brand visibility and driving commercial improvements.
She added: “If you’d told me 14 years ago that I’d one day be commercial director, I’d probably have laughed. But I’ve always been driven, always wanted to keep progressing, and I’ve been extremely fortunate to have leaders who trusted me, challenged me and gave me the space to grow.
“I’m proud of the journey so far and excited for what’s ahead.”
Andy Maddock, regional managing director for IPP UK&I, said: ‘’Over the last few years Demi has proved herself and excelled in many roles in the IPP organisation.
“In the newly-created role of senior customer development manager, working as part of the management team, she achieved that again in 2025. She has reshaped the commercial department in that time, working with our existing commercial leadership but also by bringing change to that leadership group that has made us better.
“She has built a strong commercial foundation for us to build on in 2026 and beyond. I am delighted for her and the business as we continue to look for growth and drive change in the coming months and years.’’
For more information on IPP, visit www.ipp-pooling.com or search for IPP Pooling on LinkedIn.