DataLase, a global leader in laser reactive technologies, is helping manufacturers and brand owners rethink the future of metal decoration, as demand grows for packaging solutions that combine strong visual impact with improved efficiency and sustainability.
Used widely across food and beverage, household goods and personal care sectors, metal packaging remains one of the most durable and recyclable packaging formats available. However, the methods used to decorate cans, bottles and containers are increasingly under scrutiny as producers look to reduce waste, simplify production and improve recyclability.
Traditional processes such as screen printing, inkjet and lithographic inks can present challenges when working across multiple container shapes and sizes at high production speeds. In many cases, pre-printed paper or film labels are applied instead, often requiring adhesives and multiple manufacturing steps. These additional materials can create unnecessary complexity within supply chains and present challenges during recycling.
DataLase offers an alternative through its proprietary laser-reactive coating technology. Applied as a clear coating and activated through laser imaging, the solution enables high-quality decoration directly onto metal surfaces without the need for labels, adhesives or conventional inks. This creates a cleaner and more streamlined route to decoration while supporting circular economy goals.
Working alongside Nordson Industrial Coating Solutions (ICS), a specialist in advanced precision technology systems, DataLase technology can be integrated into manufacturing environments across a wide range of metal packaging formats. The process enables sharp graphics, QR codes, variable information and personalised designs, while maintaining the speed and flexibility required by modern production lines.
The operational benefits are equally compelling. By removing labels and reducing SKU complexity, manufacturers can simplify supply chains, lower warehousing costs and improve uptime. Eliminating paper, plastic film and ink materials at the point of imaging also helps reduce waste and lower environmental impact, while cleaner pack construction supports easier recyclability.
Ally Grant, CTO of DataLase said: "Metal packaging is already recognised as a highly recyclable format, so it makes sense that decoration methods should evolve to support the same sustainability goals. Our laser-reactive technology enables manufacturers to remove unnecessary materials, simplify operations, and create high-quality on-pack branding in a far more efficient way. As the industry gathers at Metpack, we are excited to demonstrate how DataLase can help shape the future of metal decoration."
Visitors to Metpack 2026 on 5-8 May will be able to see the technology via samples on the Nordson ICS stand in Hall 3, Stand B17. A representative from DataLase will be visiting the stand during the exhibition to meet with customers and partners to discuss collaborative opportunities.