Need to know the next step for your business? Improve brand visibility and sustainability with durable and customisable metal packaging.
Having been in the packaging industry for over 50 years, Invopak offers advice on why businesses should customise metal containers and how this can bring success in establishing a powerful brand identity.
Custom metal containers offer many advantages for your business, whether you’re just starting out and wanting to establish your brand within its sector or even if you’ve been around for years and want to update your brand identity to differentiate from other competitors. Branding your metal packaging is the perfect way to revolutionise your business and help you expand to a new customer base.
Metal containers offer businesses a durable, high-quality packaging solution that enhances brand image and ensures long-lasting visibility. These containers are available in various shapes, sizes, and finishes, allowing brands to tailor their packaging to fit specific marketing needs.
Offset printing is one of the most commonly used methods for printing metal containers. Also known as offset lithography, it is a printing technique that transfers ink onto a print roller and then onto the metal before the containers are made. It offers a consistent, high-quality finish that helps elevate your packaging.
Benefits of Offset Printing and Metal Packaging
High-quality results – Offset printing technology uses ink instead of toner, you get a high-resolution image every time
Fast Turnaround – Although the initial set-up process can take longer than other printing techniques, once completed, the offset printing process is quick and well-suited to large volumes. Generally speaking, the higher the volume, the lower the price per unit
Premium Branding – Custom professionally printed metal packaging adds value and desirability to your product
“Invopak manufacturing metal containers represents a significant advancement in packaging options for our clients,” said Kinsey Petyt, Head of Communications at Invopak. “It means that we can offer our customers quality, flexibility and excellent service. The durability, versatility, and customisable nature of metal packaging not only enhances brand recognition but also aligns with our commitment to sustainability. By choosing custom metal containers, brands can ensure that their products leave a lasting impression while promoting eco-friendly practices.”
Why Customise Metal Containers?
Metal containers are robust and resistant to rough handling and environmental factors, ensuring that branding messages remain visible over time
Metal containers already offer a sleek and polished appearance, but with custom branding, packaging becomes premium, allowing you to market products as luxury
Metal containers offer options, whether you’re after metal pails, drums, paint tins, wholesale tins, or aluminium bottles. Choose from different sizes and colours to ensure that the packaging fits your product. Add custom branding, and your products will slot effortlessly into your brand identity and image. In an ideal world, how would you like customers to see your business? Don’t just dream; use custom branding to turn this into a reality!
Is sustainability part of your brand image? Aligning your business with increasing consumer demand regarding environmental impact should be easy. Once your product is gone, the branded packaging will remain and can be reused time and time again. Alternatively, consumers can recycle your product, ready for a new lease of life
Unique designs help products stand out on shelves, ensuring they are memorable and recognisable to consumers, securing brand identity
Metal containers protect against light, moisture, and contamination, preserving product quality
With metal containers, visibility, sustainability, and innovation can work hand-in-hand to offer a practical and attractive solution for businesses across various industries, including food, cosmetics and chemical plants.
Invopak’s ongoing mission is to provide clients with the best packaging solutions. By investing in high-quality metal containers that are easily customisable, brands can effectively convey their values and appeal to a broader audience, ultimately driving sales and fostering brand loyalty.
For more information, visit https://invopak.co.uk/