Croxsons, the 150 year-old B-Corp certified family business that supplies glass packaging for the food and drink sector, has launched Rightweight®, an innovative glass packaging solution which balances both sustainability and practicality in glass bottle and jar design.
Rightweight® works by engineering packaging that has no excess weight or unnecessary material whilst retaining the packaging’s strength, function and shelf appeal.
By reducing the weight of glass packaging by potentially up to 30%, Croxsons’ cutting-edge Rightweight® approach ensures that bottles and jars are engineered to be as light as possible while still maintaining function.
This in turn increases the recyclability of the packaging, minimises the amount of packaging waste going to landfill and reduces EPR (Extended Producer Responsibility) costs.
Croxsons’ has already launched a 330ml Rightweight® ‘Mountain’ soft drinks bottle, delivering a 9.5% weight reduction per bottle and offering potentially significant reductions in EPR fees. The company’s premium quality ‘Apollo’ 700ml spirits bottle, suitable for gin, rum, tequila, vodka and whisky, has also benefited from the Rightweight® technology with its weight being dramatically reduced from 575g per bottle to 400g. The Rightweight® standard will be applied across a range of Croxsons’ products over the coming months.
“Rightweight® is more than just lightweighting products; it reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be,” comments Tim Croxson, CEO of Croxsons, the UK’s only certified B Corp glass packaging company.
“As well as delivering a balance between aesthetics, performance and presentation, and increasingly between sustainability and practicality, it also helps reduce material use without sacrificing performance, ensures compatibility with high-speed filling operations, and gives customers the reassurance of quality and authenticity.”
The culmination of more than 16 years in development, the Rightweight® technology is also key to helping customers meet their ESG goals while still fulfilling brand and consumer expectations.
“When we develop a bottle or jar to the Rightweight® standard, we consider every aspect of its journey such as how it will be filled, handled and transported; how reliably it performs on automated filling lines; how effectively it protects the product inside; how it looks and feels in the consumer’s hand; and how efficiently it uses material without compromising performance,” added Tim.
“Simply removing weight for the sake of it can create new issues, including reduced rigidity, increased breakage, or a poorer overall experience. Rightweight® avoids that trap by delivering real benefits while maintaining the integrity of the packaging and the product it contains.”
About Croxsons
Croxsons is a British family-owned glass packaging specialist with more than 150 years’ experience supplying premium glass bottles, jars and closures to the global food and beverage industries. The company works with producers across wine, spirits, beer, soft drinks and food, providing both off-the-shelf and bespoke packaging solutions combining technical expertise, design capability and supply-chain support to help brands bring products to market efficiently and at scale.
With a strong focus on quality, sustainability - it is a certified B-Corp business - and long-term partnerships, the business serves customers across the UK, Europe and international markets.