What does it really take to make circularity commercially viable?
In our latest roundtable discussion, we sat down with Jeremy Blake (Director of Circular Economy, Berry Global), Gary Tee (VP of Global Converting, TIPA), and David Gudgeon (Head of External Affairs, Reconomy) to explore the business case for circularity.
The conversation dives into the realities of balancing sustainability with profitability, the challenges of implementing circular models at scale, and how policy and regulation are shaping the landscape. We also take a closer look at consumer behaviour — and what businesses can realistically expect when it comes to adoption of circular packaging solutions.
Whether you're deep in sustainability strategy or just starting to explore circular models, this discussion offers sharp insights and honest reflections from industry leaders navigating the complexities every day.