When it comes to creating packaging that really works, custom cardboard boxes are key. These tailored solutions enhance branding and provide an unmatched customer experience while also improving product protection and cost efficiency. With nearly half of UK shoppers saying packaging is a big part of the unboxing experience (Internet Retailing), the appeal of custom boxes isn’t something to overlook.
Packaging with a competitive edge
Unlike standard cardboard boxes, which tend to be created with a one-size-fits-all approach, custom boxes can be customised in terms of size, shape, material and design, tailored to the product they’re protecting, shipping and showcasing. Custom cardboard boxes are designed to meet a business’s unique packaging requirements, whether that means high quality exterior and interior printing or increasing durability to keep delicate goods safe as they journey from A to B.
Packaging that pays off
From the Cornish Cheese Company to Voyager Coffee, many brands are already experiencing the benefits of custom cardboard boxes, regardless of industry or niche. Custom cardboard boxes boost brand awareness by allowing brands to showcase their unique designs, logos and colour schemes, creating a cohesive appearance that encourages brand recognition, builds customer loyalty and creates a professional look.
Plus, custom cardboard boxes for packaging are a cost-effective option as they allow for optimised sizing. This reduces shipping expenses and minimises material waste. By customising packaging to fit products precisely, brands can better manage packaging waste and align with Extended Producer Responsibility (EPR) initiatives.
Sustainability is another big benefit of bespoke corrugated cardboard boxes, which appeals to the 75% of consumers who are more likely to purchase brands that offer green or sustainable products (Deloitte Global). Sustainable cardboard boxes appeal to eco-conscious consumers, encouraging purchases and creating a positive perception of the brand.
Custom cardboard boxes for packaging offer a great deal of product protection, ensuring a snug, safe and secure fit. This reduces the risk of damage during transport and storage, helping products to arrive in optimum condition, which can save money on returns and replacements and keep customers happy. Plus, protective design features are also fully customisable, with options like inserts and different cardboard thicknesses for extra durability and protection during shipping and storage.
Giving user experience a boost
Printed cardboard boxes can also boost the customer experience by increasing the perceived value of products and creating a memorable unboxing moment. With 31% of UK shoppers prioritising quality (Ideagen), and 77% of Britons increasingly focused on value for money (American Express), premiumisation and value are things many consumers are looking for, helping brands to stand out.
Something for everyone
With businesses ranging from Cornish Blooms to Quince Honey Farm choosing custom boxes, it’s clear that printed cardboard boxes are a packaging solution that works for a whole host of industries. With various customisation options available, businesses from different sectors can benefit from tailored packaging that meets their specific needs. Whether it's a brand in the luxury sector looking for premium printing and flawless branding or an eCommerce business prioritising flat-pack designs for streamlined shipping, custom cardboard boxes can be designed with particular industries in mind. This adaptability ensures that businesses across all sectors can enjoy the functionality, branding, protection and sustainability of custom cardboard boxes.
The perfect packaging partner
Getting started with custom cardboard boxes begins with finding the right packaging partner, a team that can guide you through the process, ensuring that the final packaging solution ticks every box. From improving user experience to promoting sustainability and reducing costs, the benefits of custom cardboard boxes are undeniable, and working with the right packaging partner helps you to reap the rewards.
At Smurfit Westrock Atlas, our custom cardboard boxes are designed to strike the perfect balance between functionality and visual appeal, product protection and sustainability. Whether it’s fragile items or fresh produce being shipped, the Smurfit Westrock Atlas team designs custom packaging solutions with individual needs in mind. Get in touch to find out more today.