The Grey Elephant is bringing customer success to the spotlight at Labelexpo Europe 2025 as the company demonstrates how its software transforms print operations with greater efficiency, visibility, and sustainability.
Visitors to the Esko stand (5D31 & 5E31, Hall 5) can explore how The Grey Elephant’s flagship solutions – Brain4Tools and Track&Trace4Tools – are giving printers and converters the insight and control they need to optimise tools, reduce errors, and cut waste.
CETIS FLEX, one of Europe’s leading providers of flexible packaging and label prepress services, is among the companies already seeing the benefits.
Gorazd Zabukošek, Head of PrePress Studio at CETIS FLEX, explained: “Our biggest pain was to trace common separations across jobs. Physical plates had no reliable digital footprint, and the data we collected was often distorted by manual processes. By implementing The Grey Elephant’s solutions, we digitised every plate, automated common separation search, and captured accurate data at the source, minimising human error.”
The Grey Elephant’s Track&Trace4Tools and Brain4Tools platforms are designed to help converters and trade shops simplify plate and tool management while providing actionable data that supports smarter decision-making.
By giving every flexo plate, die, cylinder, and component a digital identity, Track&Trace4Tools adds complete visibility throughout its lifecycle. Meanwhile, Brain4Tools acts as an intelligence layer, analysing usage patterns to uncover inefficiencies and streamline changeovers.
The Grey Elephant extends its solutions further by integrating seamlessly with partners such as CarbonQuota. The partnership enables printers to assess live carbon footprint data during production planning and make decisions that cut both emissions and costs.
Robert, CEO at The Grey Elephant, said: “Stories like CETIS FLEX perfectly reflect what we’re all about – solving real-world problems with practical, data-driven solutions. Identifying common separations, tracing plates, and eliminating manual errors are major challenges in our industry, and we are proud to see our technology making a measurable difference. At Labelexpo, alongside Esko and our other partners, we want visitors to discover how connecting the dots between tools, data, and sustainability can completely reshape the way press rooms operate.”
Book a meeting with The Grey Elephant at Labelexpo Europe 2025 by going to https://askoldz-the-grey-elephant.zohobookings.eu/#/TGExLabelExpo2025
To find out more, please visit www.the-grey-elephant.com