London Luxury Candle Supplies, a home fragrance business, has built its brand on the premium presentation of its products while staying at the cutting edge of interiors trends. Expanding the business from Australia to London, Director Alex Hunt has continued to drive growth while keeping the personal, family-run feel at the core of their offering.
The Challenge
Hunt recognised rising demand from artisan makers and indie brands for short-run, custom packaging to match their unique glassware and vessels, But with traditional suppliers requiring high minimum order quantities (MOQs), limited sizes and designs, and pricy prototyping, working with these businesses just wasn’t viable. “We were importing black and white boxes from China initially, trying to make them fit different size products,” explains Hunt. “We rapidly realised that for us to grow, we needed to be able to offer a complete service. We needed to be able to [produce the packaging ourselves] to a great standard in runs of 30 or 40 units.
“Some of our customers are market traders, they’re selling on Etsy, they’re not always large-scale companies. I felt very clear about the fact that we needed a solution that we could integrate into how a small business operates.”
The Solution
That’s when London Luxury Candle Supplies found Jet Tech Group, a print and packaging solutions supplier that specialises in helping businesses understand and achieve what’s possible when they bring packaging production in-house. Partnering with Jet Tech, the company invested in a Fujifilm Revoria digital printer to complement their cutting and foiling equipment. This production setup allowed them to print, cut, and finish short-run boxes on demand – no more inflexible MOQs, no more design limitations, and no more restrictions on which brands they can work with.
“The investment in the machinery has given us a USP in our market like no other,” adds Hunt. “We’ve watched some of our customers go from buying 30 jars and 30 boxes, to now working with us on thousands. Because we’ve got the machinery, it allows all this to be seamless. The investment has definitely been worth it.”
Jet Tech Group – a True Partnership
Hunt praises Jet Tech’s role as a true partner as they embarked on this exciting new journey, saying: “There is no way we’d be where we are today without people like Steve [Andrew, Managing Director at Jet Tech Group]. Packaging was a brand-new arena for us. I knew nothing about it, so he's been amazing. When we explained what we were trying to do, he took us through an array of different printers, talked us through the different processes, what we were going to need and what we weren't going to need. He has advised us on paper, and even connected us with ideal suppliers to help us bring down the cost of card. He's been really good.”
The Results
The quality and luxury feel of a product’s packaging, rather than the product itself, can make all the difference when it comes to earning a place on the high-end retail shelf. The investment in packaging production equipment from Jet Tech hasn’t just given London Luxury Candle Supplies customers the freedom to create exactly what they want, when they want, and how they want – it’s allowing them to compete with leading brands in larger arenas. “It definitely starts on the shelf,” says Hunt. “You won’t see products on the shelves of Harrods or Selfridges in plain black boxes.” Now, the company can help its customers with their packaging design and branding, and truly elevate their products without limitations.
For Hunt, the investment has delivered something invaluable for a home fragrance entrepreneur like herself – the ability to move quickly when a great idea strikes. “I noticed a gap in the market for wax melt sample boxes that allow our customers to showcase their different fragrances,” she explains. “Previously, I would more than likely have to bring in 20,000 to 50,000 units. The equipment allowed me to start with around 100 units and show them on Instagram, and everybody loved them. We sold out – now we cut and print them every day, and previously I potentially wouldn’t have taken the gamble. It’s still evolving; we now have an autumn wax melt box with an autumn leaves design, we have a Christmas version, so that’s what it’s allowed us to do. In terms of profit margin, it's allowed me to introduce new products very quickly, at minimal cost, and sell them.”
Success with Jet Tech at a Glance
- Small-batch agile – London Luxury Candle Supplies can now work with customers to launch and test products quickly without committing to large MOQs
- Trend ready – Seasonal runs or limited editions are no longer a problem, customers can launch timely products that boost sales, build loyalty, and stay competitive in fast-moving markets
- Brand elevation – Customers now enjoy perfect colour matching from their vessel to their packaging, with premium finishes such as white ink and metallic foiling for the luxury look that stands out on a shelf
- Transparency and control – By partnering with Jet Tech, Hunt and her team are now equipped with the knowledge needed to procure the right materials at the right cost, bringing down card prices and controlling all aspects of the operational process
- Growth and ROI – Customers are scaling from dozens to thousands of units, driving sustainable long-term profitability
“In terms of profit margin, it's allowed me to introduce new products very quickly, at minimal cost, and sell them.”
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