Burgopak has been selected to design and manufacture new packaging for Map My Mole’s Image Capture Kit. The kit includes a clinical dermoscope, which is a magnifying lens attachment for smartphones. The lens allows users to capture medical quality images of their moles at home, which are then assessed by a consultant dermatologist.
The brief from Map My Mole was to design a pack that provides coherence to the content - a clear arrangement of the lens, sachets and instructions. The lens also needed to be secured and protected.
The kit is sold in pharmacies and clinics as well as mailed to users - so the design needed to work for all scenarios.
Willemijn Zandt, Senior Healthcare Project Manager at Burgopak, said:
“It was important that the packaging communicates trust and efficacy, leaving a reassuringly positive first impression. We were mindful that this is a medical device that arrives at what could be quite an anxious moment for the user.
“We also needed to make sure the pack would be quick and efficient to fulfil. We had an operational challenge to rise to, and a user experience to get right, and it was very satisfying to do both.”
Tottie Dalton, Operations Director, Map My Mole, said:
“The Burgopak design team marry the functional effectiveness from healthcare with the elevated user experience and brand building typical of consumer products. This is exactly what drew us to them as our design partner. We’re thrilled with how the packaging looks and the kits are already helping thousands of people with concerns about new or changing moles.”
Burgopak’s award-winning Wellness team focus on designing packaging for a wide range of healthcare products and medical devices, including at-home test kits, orthodontics and supplements.
The Map My Mole Image Capture Kit is housed in one of Burgopak’s signature sliding packaging designs and is made of 265gsm METSÄBOARD Pro FBB Bright. It is available to purchase at www.mapmymole.com/home-mole-checks.