Brockmans Gin is thrilled to announce a major step forward in its commitment to sustainability with the launch of its newly-designed, lightweight bottle – the lightest among the bestselling brands in the super premium gin segment.
Due to be released in September 2024 and phased in across all products and markets, this innovative packaging uses lighter glass, can be widely recycled and marks a significant achievement in reducing its environmental footprint, while maintaining the premium quality and distinctive character the ‘Properly Improper’ gin brand is known for.
In an industry where packaging plays a critical role, Brockmans Gin has taken the lead by developing the lightest bottle among the largest super premium gin brands globally. The new bottle weighs significantly less than its competitors**, reinforcing the brand's dedication to sustainability.
By choosing a lighter bottle, the brand aims to decrease CO2 emissions through the overall reduction of energy intensive material usage and logistics, aligning with its sustainability goals, without compromising on the luxurious feel and aesthetic that consumers love and that the brand is known for.
- Brockmans new bottle weighs only 500 grams and will be the lightest bottle of its competitive set*
- That’s 30% less glass weight than its direct competitors, on average**
- Its direct competitors’ bottles weigh 42% more than Brockman’s new bottle, on average**
- The new bottle now contains 51% post-consumer recycled glass content (vs 0.6% previously)
Glass manufacturing is among the most energy-intensive global industries and it’s anticipated that reducing the weight of glass bottles in the spirits industry will save significant CO2 emissions in both manufacture and transport.
Brockmans is confident that its new bottle will set a benchmark in the industry, reflecting its commitment to reducing its environmental impact and follows the brand’s B Corp certification, in late 2023.
Jean-Dominique Andreu, managing director of Brockman Gin, said: “Our new bottle represents a significant step in our journey towards sustainability. We are proud to lead the industry with this innovative, lightweight packaging and we are committed to continuing our efforts to create a more sustainable future.”
The design of the new bottle has brought to life by leading glass manufacturer Verallia.
General manager Axel Guilloteau said: “At Verallia, our aim is to re-imagine glass packaging for a sustainable future and we are honoured to work on this project with Brockmans Gin.
“We are constantly looking to align with clients who are inspired to reduce their impact on the environment and ones that look at packaging from a completely new perspective.”
As the launch date approaches, Brockmans will continue to refine its new bottle’s specifications, ensuring that it meets the highest standards of quality and sustainability.
For more information about Brockmans Gin and "The Properly Improper" campaign, please visit their website.