Paranova has partnered with Dovecote Park to deliver a new range of packaging for Aldi’s Specially Selected British Wagyu, creating a solution that brings together premium design and strong functional performance.
The project centred on developing packaging that reflects the premium quality of the Wagyu products while remaining practical for the retail environment. To achieve this, Paranova used reverse kraft board for its natural, crafted appearance and suitability for premium food categories, giving the packs a distinctive look that supports the positioning of the Wagyu range.
To add further refinement, foil accents were introduced across the designs. The controlled use of foil ensures the packaging sits confidently within Aldi’s top-tier Specially Selected line, providing a clear premium cue.
Functionality played an equally important role, with each pack incorporating integrated RF security features, engineered discreetly within the structure. This in-line tagging allows for reliable protection throughout the supply chain while maintaining the clean, premium appearance of the range, whilst creating operational efficiencies. The result is packaging that supports product integrity while delivering a high-quality visual finish.
Across the range, the packs have a strong shelf presence and fit seamlessly within the premium meat category. Paranova’s work on Aldi’s Wagyu range demonstrates its ability to create packaging that is both visually compelling and operationally robust.