Korozo Group has partnered with personal hygiene manufacturer Drylock to deliver a groundbreaking nonwoven packaging solution for its range of diapers, providing an innovative kind of tactile brand communication for its customers.
The new solution, developed in collaboration with the major Belgian retailer Colruyt, is made using a soft yet durable recyclable nonwoven material. It transcends the traditional packaging experience by providing a tactile sensory experience, reflecting the appearance and gentle softness of the product itself while providing outstanding differentiation at point-of-sale.
The first-of-its-kind soft-touch pack contains diapers manufactured by Drylock, and can be found on shelves at Colruyt stores now. Since its launch, the new packaging has received a hugely positive reception from consumers, who have praised its style, functionality, and sustainability.
Selin Bahar Meşulam, CMGO at Korozo Group said, “We see this as the start of a bold new era for packaging, one where packs are an active part of the consumer experience, not just a passive vessel for a product. I want to thank our friends at Drylock for helping us redefine what packaging can communicate with this exciting new concept.
“Our mission to Deliver Sustainability, Pack by Pack means we’re always looking to explore new ideas and develop value-adding innovations for customers and consumers. And this is just the latest step in our journey of sustainable innovation as we continue to deliver forward-thinking solutions for our partners around the world.”
Those looking to go hands-on with this first-to-market innovation – along with many of Korozo Group’s other leading flexible packaging solutions – can do so on Korozo’s booth at the INDEX Exhibition in Geneva. Korozo Group will bring a number of samples to the event, held at Palexpo from 19-22 May 2026, enabling visitors to experience its benefits first-hand. INDEX attendees can visit the Korozo Group booth – Stand 1650 in Hall 1 – during the event or contact the team directly to arrange a meeting.
To learn more about Korozo Group’s innovation portfolio and its sustainable commitments, visit www.korozogroup.com.