Hunter Luxury has partnered with family-owned distiller William Grant & Sons to once again push the boundaries of storytelling in packaging, this time by producing a fantastical Whimsical Watering Can gift set for the super premium gin brand Hendrick’s.
Created in collaboration with Boundless Brand Design to celebrate the deep-rooted connection between the arts of gin distillation and botany, as well as the unique charm of the Hendrick’s brand, the limited edition set consists of a 70cl bottle of Hendrick’s Original gin inside a vintage-style watering can. The can is made from food-grade materials, ensuring it is fully functional and reusable. This means consumers can use it to cultivate cucumbers to enjoy with their gin, as a quirky cocktail server, or as anything else they desire.
The limited-edition set is rolling out exclusively in global travel retail from May 2025 through summer 2025, forming the centrepiece of the brand’s strategy to focus on gifting and social hosting occasions. It will feature in: London Heathrow, London Gatwick, Luton, Dublin, Paris Charles de Gaulle, Madrid, Barcelona, Lisbon, Singapore Changi, Frankfurt, Munich, Berlin, Hamburg, Amsterdam Schiphol, Hong Kong, China, Delhi, Mumbai, New York JKF, Los Angeles, Miami, Melbourne, and Sydney airports.
Paul Hamilton, Head of Sales & Marketing at Hunter Luxury, was delighted with the finished product, saying, “This project is a source of pride for the team at Hunter Luxury. Working closely with Boundless Brand Design and Hendrick’s, we used our expertise in materials, engineering, and supply chain management to bring the creative vision to life. We’re grateful to Hendrick’s for placing their trust in us. Every element was crafted with exceptional care and attention to detail, resulting in a finished product we can all be proud of.
“We believe that packaging can be so much more than a purely functional product that goes straight in the bin, and the Whimsical Watering Can embodies that belief. In addition to telling a unique story about gin’s botanical roots, this solution can be used again and again in almost any way that the consumer can imagine.”
The cans are made from galvanised steel and stainless-steel elements that are welded together to ensure a watertight seal. They were then powder-coated with a black finish that matched the iconic black bottles that Hendrick’s is known for. Hunter Luxury’s trademark attention to detail shines through in the delicate embossed design of the elegant, punched metal gold rose fitted to the end of the spout. Despite its rustic and charmingly simple appearance, the final product required a deceptively complex production process.
To learn more about Hunter Luxury and its portfolio of bespoke luxury packaging innovations, visit www.hunterluxury.com.