Exeter’s Binit Launch Empty-KeyKeg Collections Across the Region to Further Improve Hospitality-Industry Sustainability.
Recycling expert Binit promotes waste as a valuable ‘resource in the wrong place’, which the Binit team then help South-West businesses return to the right place: the circular economy. To support these sustainability ambitions, Binit is now rolling out empty-KeyKeg collections from its base in Clyst Honiton, near Exeter, as well as arranging convenient drop-off points across the region.
KeyKegs are beer, wine and other beverage Kegs produced by OneCircle that are sustainable and designed for circularity; once empty, they can be returned for processing to recover the actual raw materials used to produce new KeyKegs. By returning all their empty KeyKegs through Binit, hospitality professionals from Bristol to Devon, Somerset to Cornwall, and everywhere in between, can help protect the environment. As more empty Kegs are collected, the amount of recycled material in each new KeyKeg will steadily increase, which conserves precious natural resources.
Binit does more than help industry ‘waste nothing’; it thinks beyond the bin to offer customers a unique, optimised service and consultancy, helping them better understand their waste-management profile. Tracking waste through ongoing audits also brings customer net-zero emissions within reach.
Binit is well-positioned in the recycling market to meet the growing need for smart waste-management solutions that maximise sustainability and strengthen the circular economy. The empty-KeyKeg return partnership with OneCircle, for example, responds to ongoing requests from pubs, bars, breweries and other hospitality businesses for KeyKeg closed-loop recycling in the South West.
Philippa Roberts, Co-founder and CEO, Binit: “Binit believes a circular economy is the only way to bring about a shared, prosperous future that is not damaging to the planet. We aim to keep materials circulating at their highest value for as long as possible and this means getting them back into the right supply chain. Our partnership with KeyKeg in the South West does just that.”
Binit minimises its carbon footprint by using other businesses’ vehicles to collect empty Kegs – it has no fleet of its own. It then assembles, crushes and bundles the empty Kegs into bales for OneCircle to collect. OneCircle shreds, separates and sorts the different plastics on an automatic recycling line to recover the raw materials. As much circular material as possible is used to produce new KeyKeg parts, while the remainder is recycled for other uses.