Berlin Packaging Beauty, presents at Paris Packaging Week a new generation of packaging solutions built around three key pillars: innovation, sustainability and the ability of packaging to create emotional connection with the consumer.
With an integrated offering spanning skincare, personal care, haircare, fragrance and makeup, the company combines global industrial scale with specialised excellence. Advanced Korean-inspired technical dispensing and highly trend-driven makeup components complement a broad portfolio of ready-to-customise primary packaging, enabling brands in different beauty segments to develop distinctive and performance-oriented products from a single strategic partner.
Metal-free dispensing for skincare and personal care market
The new Metal-free and POM-free dispensing engines, available in both atmospheric and airless versions, are developed without any metallic components inside the dispensing chamber. Designed primarily for skincare and personal care applications, they ensure high mechanical reliability and precise, repeatable actuation. By removing metal components, metal-free pumps are designed to simplify recycling processes and support a more circular packaging approach. The atmospheric system, ideal for low-to-medium viscosity formulations, delivers smooth and even application for serums, lotions, light emulsions, primers and fluid foundations with a controlled 250 mcl dosage.
The airless system, intended for medium-to-high viscosity textures, protects sensitive formulas and guarantees consistent delivery for creams, gel-creams, dermo-cosmetic treatments and sun-care products through a precise 230 mcl dosage.
Both systems are validated through internal laboratory testing and designed to be compatible with refillable skincare and personal care collections such as Airglass Slim Refill and AirLight PET Refill, including their travel versions, as well as with ICE and MAKI accessories and multiple compatible bottle families. The result is purified dispensing architecture paired with a premium, clean and effortless daily care gesture.
XOCO: Upcycling solution for beauty packaging
XOCO is obtained by upcycling hazelnut shell waste into a PP-based compound suitable for precision moulded components used across multiple beauty segments, from skincare and personal care to fragrance. Xoco was created thanks to a collaboration with Krill Design, an Italian innovative SME at the forefront of sustainable materials, transforming food industry by-products into high-value biopolymers for a wide range of industrial applications.
This material can be applied to functional and decorative elements such as pump covers, collars, droppers, jar caps, fragrance caps and various accessories, meeting industrial requirements for torque resistance, snap-fit reliability and chemical compatibility with cosmetic and fragrance formulations.
The organic particles remain subtly visible on the surface, transforming recycled agricultural waste into a distinctive tactile and visual signature. In this way, packaging functions as a cross-segment storytelling medium, communicating material choices and design intentions related to resource use through the component.
Compatible with established PP recycling streams, subject to local collection and processing infrastructure, and suitable for a wide range of decoration techniques, XOCO enables brands in different categories to combine strong sensorial identity and technical robustness.
Pockii expands to new beauty rituals
The Pockii platform grows to support emerging and high-rotation product formats.
The new 50 ml PP monomaterial version equipped with a 200 mcl dispenser pump is optimized for concentrated and high-value skincare and personal care formulas such as serums, boosters, facial oils, targeted treatments, scalp care and dermo-cosmetic actives. Its fully PP architecture ensures material composition while offering a compact, robust and travel-ready solution with precise and repeatable dosing.
Alongside it, the new 100 ml PET 20/400 version is designed for spray-based applications including face and body mists, hydrating sprays, hair mists and refreshing sun-care waters, formats increasingly used for layering and reapplication throughout the day. The iconic rounded Pockii shape enhances ergonomics and elevates the sensorial gesture of use.
Together with the existing 150 and 300 ml sizes for haircare and suncare, these additions allow brands to build complete and highly recognizable product families across multiple usage occasions and market segments.
The Lab Collection
Berlin Packaging | COSMEI presents THE LAB – creative collections where bold ideas are developed in the lab and transformed into real beauty tools.
THE LAB is a universe of innovative beauty collections, each designed around key application areas while continuously pushing boundaries in terms of creativity, trends and unexpected solutions. It is a journey through face, lips and fragrance packaging, where care meets colour and functionality blends with design.
FACELAb places the face at the center of everyday beauty. As the starting point of any beauty routine, the face inspires a collection that responds to both skincare and colour needs. Within FACELAb, the iconic Tottle Family stands out as a signature solution: a versatile packaging covering beauty needs from skincare to make-up formulas. Its innovative push & pull opening and dispensing mechanism combines high functionality with a contemporary, surprising aesthetic, redefining daily beauty gestures.
LIPLAb celebrates lips as an expressive and playful beauty territory. POP formulas take the lead, with liquid and hybrid textures demanding packaging that enhances performance and visual impact. This vision shapes the LIP LAB – POP collection, where one of the hero packs is the Unique Gloss. Hybrid by nature, its bold and distinctive shape makes it ideal not only for lips, but also for face applications. Customizable with charms and silicone rings, it becomes a highly trendy and versatile packaging solution designed to stand out.
Beyond face and lips, THE LAB expands into the world of fragrance with Scent Lab. Beauty is explored at 360°, embracing perfumes as a category that increasingly influences the beauty landscape. Through LAB SCENT – BLOOM, Berlin | COSMEI reimagines fragrance as a new expression of beauty, introducing fresh formats and innovative delivery systems that elevate application into a true sensorial ritual.
Packaging that conveys emotion
Across all these innovations and markets, materials, textures and gestures are designed to go beyond pure function. Warm, natural or ultra-clean surfaces, precise and silent actuation and coherent family aesthetics position packaging as a point of emotional interaction between brand and user.
By uniting metal-free engineering for skincare and personal care, the use of components derived from by-products of industrial production and design approaches intended to support recyclability and material recovery, Berlin Packaging Beauty shows how technical performance, material-related design choices, and brand expression can be combined within a scalable packaging platform for Beauty and Personal Care.