At Luxe Pack Monaco, Berlin Packaging, the world’s largest Hybrid Packaging Supplier® specialising in the supply of glass, plastic and metal packaging and closures presents its beauty packaging innovations and announces the rebranding of Premi Industries.
"Luxe Pack Monaco is an important appointment for us, and we share our most important beauty news, both in terms of product offering and brand," comments Paolo Recrosio, CEO of Berlin Packaging EMEA. "As from today all our businesses operate under the Berlin Packaging brand. It strengthens our 1Berlin EMEA, a unique organization that now includes the beauty sector as well".
Beauty packaging innovations
At Stand RD06 (Ravel Hall) innovation, design and sustainability are represented by new refillable solutions for the skincare, make-up and fragrance markets. At the trade show the company launches new sustainable premium packaging products that do not compromise on quality and aesthetics, the hallmark of the company's vision.
Refillable luxurious and functional Luxe Refill Collection stands out for its design that helps brands to distinguish themselves. The new 50, 30 and 15 ml Luxe Refill glass jars represent a new important chapter for this collection, one of the most sophisticated and legendary in the Berlin Packaging catalogue. The Luxe jar refilling experience has been developed by Berlin Packaging’s design and innovation division Studio One Eleven, and is simple and intuitive. The consumer may reuse the glass jar and its lid many times by replacing the inner PP cup. The latter can be closed with an aluminium seal to guarantee a hermetic closure, ensuring product’s freshness.
Luxe Refill jars are a perfect solution for a wide range of cosmetic products. The 50 ml version is great for moisturisers, cream masks and thick lotions. The 30 ml size - for serums, eye creams and primers, the 15 ml one - for eye creams, nourishing lip balms and specific treatments such as concentrated serums or anti-imperfection products.
New Loose Powder accessory collection, compatible with Luxe Refill jars, was created for make-up and skincare loose powder products. The design of Loose Powder sifters, holes size and position guarantee an even and controlled product release. Loose Powder sifters are available in two different sizes, L and S, and assure a homogenous product distribution with perfect adherence to the glass jar. They also feature a removable label that protects the formula until a consumer opens it. Sifters can be easily separated from the jar in one click, so it is easy to recycle or refill the packaging. This way, the use is even more practical and versatile.
This collection is an ideal solution for a variety of powder cosmetic products. The 50 ml sifter jar ensures a uniform application of larger product quantities, such as body or face powders. The 30 ml jar is perfect for powder blushes, illuminating or mineral powders, while the 15 ml is the right size for powder eyeshadows, translucent powders or concealers, so more compact and targeted products.
One more product collection presented at Luxe Pack Monaco is POCKII. It has already been appreciated for its rounded design, and now the collection expands with three new containers: 50 ml and 100 ml glass bottle, and the 50 ml Pockii Refill jar. Thanks to its signature eye-catching shape, POCKII adds a modern and dynamic aesthetic and ensures the cosmetic product stands out on the market. Every item in the collection combines beauty and convenience: Pockii Refill jar allows brands to easily extend the life cycle of packaging with no compromise on its style.
The decoration of the entire line - a matte finish and tone-on-tone accessories - was developed by Studio One Eleven. It provides a simple but striking look at the same time, perfect for brands wishing to enter the beauty market with a fresh and contemporary approach. The rounded bottom design of all products in the collection adds a distinctive touch that younger and design-conscious consumers can find particularly appealing.
Moreover, Berlin Packaging showcases the sophisticated design of Heko for refillable fragrances. Heko joins the Infusion Refill and Euphoria Refill fragrance collections created for changing market, which has recently shown great interest in this type of packaging.
The bottles of the Heko collection, available in 50, 30 and 15 ml, are defined by a modern, elegant and minimalist design. Thanks to its square and clean lines, Heko is perfect for various market segments. The collection is versatile and can be combined with capsules in various materials and designs, giving brands freedom to reinterpret the look of their products many times.
With an optimised use of glass, Heko products are lighter than conventional ones of the same capacity, thereby supporting a more conscious approach to manufacturing. Sophisticated design together with refillable functionality make Heko the perfect choice for brands wishing to mix aesthetics and sustainability in fragrance market, gaining a foothold in an increasingly demanding and environmentally conscious market.
Berlin Packaging: a single packaging line for Beauty customers
Berlin Packaging officially entered the beauty market in 2021 with the acquisition of Premi Industries, a leader in beauty packaging. Three years later, Premi Industries further emphasises its belonging to the Berlin Packaging group by taking the new brand name Berlin Packaging and the new logo. This important step follows company's new organization in EMEA region that is divided into three regions: Northern Europe, Southern Europe and MED. It guarantees a specific focus on different end markets through creation of teams dedicated to each specific business.
Please visit berlinpackaging.com and corporate.berlinpackaging.eu for more information.