With pet ownership surging throughout the pandemic, Beco, the UK’s most sustainable pet brand, is winning over both new and existing customers with a major packaging refresh.
Using category leading packaging and a bold new design that will stand out on shelf, Beco’s new look is designed to communicate its core mission to encourage pet owners to love their planet as much as they love their dog.
With phenomenal year on year growth – DTC sales have risen 167% – it is clear that Beco’s commitment to use the best ingredients and materials from nature to make unique products and recipes in a more sustainable way is in line with what a new generation of pet owners are demanding from the pet brands they buy.
Beco’s new packaging is made from plant-based materials and printed with water soluble inks, ensuring it is fully compostable. Further to that, Beco has removed all plastic from all their food and accessories lines.
Developed with branding agency Otherway, and inspired by outdoor adventure brands, the new natural colour palette and imagery evokes feelings of outdoor exploration and adventure, celebrating the joy of dog ownership, but still ensuring the planet is preserved.
The new logo mark also has a special touch to reflect Beco’s personal credentials – it is founder George’s Labrador, Tarka, who also has a pivotal role of chief product tester for everything Beco makes.
George Bramble, Beco founder, says, “It’s not good enough anymore to just look after your pet; we have to also look after the rivers they splash in, the fields they get lost in, and all the animals they love to chase. We need to take collective responsibility and make conscious decisions about how we can preserve the natural world for us and the pets we love.”
Jono Holt, Otherway founder, says, “The new Beco brand look is inspired by our love of nature. No one connects with the outdoors more than dog owners. Come rain or shine they’re out there. We wanted to capture this passion in everything we designed from food packaging to poop bags. Beco has been in the market for the past 10 years at the cutting edge of sustainable product innovation. They needed a brand to give them the recognition they deserve.”
For more information go to www.becopets.com.