Following success in the UK, Barilla Rolls Out New 100% Recyclable Packaging across Europe
Plastic Free July is a global movement raising awareness of plastic pollution and encouraging consumers and corporations alike to take a stand. Barilla, the largest producer of pasta in the world, has listened and following the successful roll-out of its 100% recyclable packaging in the UK, will be taking the plastic free pack Europe-wide.
The new, 100% recyclable packaging will be implemented across the brand’s best-selling products, including Penne, Fusilli, Spaghetti, Lasagne, Linguine, Tortiglioni and Mezze Penne Tricolore.
Barilla estimates that expanding its 100% recyclable packaging across Europe will reduce unnecessary plastic on the market by around 126,000kg by the end of 2022. The Italian family pasta company has made significant investments to develop its new plastic-free packaging, with further measures being implemented to continue to reduce the brand’s environmental impact to help make strides in lowering this figure.
To ensure ease of disposal for consumers, Barilla’s new packaging features instructions and visual aids that correspond to the appropriate recycling measures. This not only benefits the customer in terms of convenience and peace of mind, but also contributes to the brand’s ethos of ‘Changing our World, One Pack at a Time’.
As part of the Barilla Group’s purpose, ‘Good for You, Good for the Planet’, it is using cardboard sourced from responsibly managed forests, according to the most widespread international schemes, which guarantee sustainable forest management, based on environmental protection, respect for cultural rights and traditions, promotion of the economic sustainability of forestry activities.
The Barilla Blue Box, with its sleek new design, is made with virgin fibres to ensure the utmost quality and safety to consumers. The boxes are fully recyclable in the paper industry, as part of a circular economy. This represents just another step in Barilla’s approach towards reducing its impact on the environment.
Alberto Costella, Marketing Manager for Export Markets at Barilla, comments, “At Barilla, we believe that as a global brand, it is our duty to set an example and do everything we can to develop more sustainable solutions. Now, more than ever, sustainability is a matter of urgency and this is why it’s an integral part of who we are, everything we do ensures a sustainable supply chain, from the field right through to the fork.
“Extending our new, fully recyclable packaging is just an extension of this and we don’t intend to stop there. We intend to continue our mantra of ‘Good for you, Good for the Planet’ and support our customers in their own sustainability goals”.
For more information on Barilla, its full range of pasta products and its sustainability targets, please visit: www.barillagroup.com