Baralan, a leading Italian company in primary packaging for the cosmetic industry, wraps up the year with three major international events centred on luxury, innovation, and sustainability. By expanding its portfolio of innovative and eco-friendly solutions, Baralan stays aligned with the latest industry trends and the ever-evolving market demands. Baralan returned to Paris for Les Places d’Or, the premier showcase for luxury design and packaging.
Held from November 12 to 14 at the prestigious Hôtel Le Meurice, this year’s event marks its 30th anniversary. This unique exhibition provided Baralan an exceptional platform to present its finest creation of the year, showcasing the artistry of luxury packaging with a focus on creativity, innovation, and expertise. Baralan has displayed a special selection of its most cutting-edge products, featuring the revolutionary 3D Decoration for Cosmetic Packaging. Baralan also set the stage for new product trends and personalization at the 27th edition of Cosmopack Asia, the premier B2B beauty industry trade fair in Asia, held from November 13 to 15 in Hong Kong.
Here, Baralan unveiled its latest developments, including the Premium Re-Charge System and a variety of new offerings. These innovative additions enrich Baralan’s standard collection catalog, catering to the versatile needs of the skincare and makeup markets. Sustainability remains a key focus, along with quality and design, enhanced by extensive customization options. This creates the ideal blend of sophistication, elegance, and innovation. To close the year, Baralan emphasizes its commitment to innovation with a strategic presence at Formnext, the international trade fair and conference on Addictive Manufacturing, held from November 19 to 22 in Frankfurt.
Partnering with Stratasys, Baralan highlights the creative opportunities for the industry, enhancing product customization and brand distinctiveness. By leveraging this advanced technology, Baralan achieves complex, multi-color, and multi-effect designs that transcend traditional production limits. This flexibility enables the creation of increasingly sophisticated, captivating, and iconic packaging solutions. Product personalization is vital to brand identity, and Baralan’s goal is to offer packaging that is not only unique and highly recognizable but also accessible to a broader range of players.
This approach aligns with the company’s sustainability objectives, addressing the growing demand in the cosmetic industry for primary packaging solutions that are eco-friendly yet distinctive. With these three international events, Baralan reaffirms its role as a leader in the industry, demonstrating how luxury, innovation, and sustainability can harmoniously coexist in the packaging design of the future.