Ball Corporation, the leading global provider of sustainable aluminium packaging for beverages, personal care and home products, as well as aluminium cups, announced today the re-launch of its proprietary printing technology, Dynamark™ for its beverage cans in Europe, Middle East and Africa (EMEA). This upgraded technology introduces an advanced tier of printing capabilities, unlocking leading-edge features to deliver greater flexibility and enhanced value for brands.
Building on the success of the popular Dynamark™ technology, Ball has redefined its range of offerings – Starter, Pro, and Advanced Pro – reflecting the company’s deep understanding of customer needs, having worked with 50+ customers, 80+ brands on over 100 projects. It represents the next leap in promotional printing technology, enhancing large-scale production personalization for the beverage industry. It introduces variable print technology that integrates multiple graphics onto a single pallet, allowing up to 12 different images on the same shelf or display. Available in most European plants, Dynamark™ caters to various markets and formats to drive consumer engagement, foster brand loyalty, and boost sales.
“We’ve taken everything we’ve learned from the original series – and that our customers loved – and pushed the creative boundaries even further with Dynamark™ Advanced Pro,” said Jag Bains, Vice President of Commercial, EMEA, at Ball. “This technology gives brands and designers greater creative freedom, enabling more innovative, personalised and tailored design solutions. With enhanced capabilities and flexibility, Dynamark™ Advanced Pro, allows faster adaptation to market trends and customer preferences. It’s not just about packaging; it’s about fostering originality, creating a more personalized experience, and driving meaningful engagement with consumers.”
Dynamark™ Advanced Pro reinforces Ball Corporation’s position as a market leader in innovation by delivering effective solutions that exceed consumers expectations. This technology showcases Ball’s dedication to understanding and responding to consumer habits: Consumers make in-store selections in less than 6 seconds and 80% of shopper’s choices are based on visual shelf impressions [1]
Dynamark™ Advanced Pro is a key tool for brands seeking to capture consumer attention and drive incidence. By prioritizing aesthetic appeal and functionality, Dynamark™ Advanced Pro not only enhances brand visibility but also aligns with Ball’s commitment to delivering outstanding value and engagement. The technology enables companies to push creative boundaries with variable windows, a blend of negative and positive elements, multiple colours, halftones, and more, setting a new standard for packaging design, consumer engagement, and brand expression.
For more information, and to learn more about Dynamark™ Starter, Dynamark™ Pro and Dynamark™ Advanced Pro, visit DYNAMARK™ - Ball
[1] NIQ, Conquering the retail shelf: New omnichannel strategies that win, 2024