Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, today announces ReadyDPP, an integrated full-service solution for creating and managing Digital Product Passports (DPPs) for the apparel industry. The new offering brings Avery Dennison’s existing software, digital ID technology, physical labels, hardware, consultancy and technical support services under one banner.
The announcement comes as the European Commission's central DPP registry is expected to go live by 19 July 2026 under Article 13 of the Ecodesign for Sustainable Products Regulation (ESPR). The textile-specific Delegated Act is expected to be adopted in 2027, with any brand selling clothing in the EU required to be compliant by 18 months following the Act’s publication.
A DPP is a digital identity for a product. It holds key information about a garment's makeup, origin and environmental impact. Brands can connect it to the item through a data carrier, such as a QR code, NFC tag or RFID inlay. For brands, DPPs can also unlock commercial value through resale, re-commerce, anti-counterfeiting, direct consumer engagement and richer post-purchase relationships. They help shoppers make more informed, sustainable choices, and support circularity through repair and recycling.
ReadyDPP provides brands with the data carrier, hosts the digital twin and offers a cloud platform for a single, seamless ecosystem. The solution aims to seamlessly create and manage DPPs, reducing complexity to give brands and manufacturers the control they need to make informed, confident decisions. Creating a holistic route to DPP readiness builds on Avery Dennison's proven expertise in managing variable product data, producing durable labels and active involvement in DPP legislation development.
Delia Glover, Vice President, Product, Innovation and Solutions Development at Avery Dennison, says: “Digital Product Passports provide brands with a golden opportunity to enhance data management, get closer to their customers and tackle profit erosion caused by counterfeiting. Those who secure the biggest advantage from ReadyDPP will leverage item-level data to unlock significant commercial advantage.”ReadyDPP is offered in three tiers: Essentials, Pro and Enterprise. Brands and manufacturers can start where they are and scale as legislation evolves. The tiers range from a software or labels only provision through to an integrated solution combining all of the components required for DPP readiness.
For more information on ReadyDPP, click here.