Leading independent integrator of packaging machines Autopack has agreed a four-year deal to become Hereford FC’s new front of shirt sponsor. The partnership reinforces Autopack’s bond with the local community as it continues to grow across the packaging sector.
Autopack supply packaging and processing equipment to suit a wide range of budgets from single machines through to full process and packing lines. Working across the food, drink, chemical, cleaning and personal care sectors the business has experienced a tenfold growth over the last five years with its headquarters and team in Hereford expanding significantly.
Autopack Managing Director, Wayne Kedward, said: “We’re incredibly proud to become Hereford FC’s new front‑of‑shirt sponsor. As a growing local business, supporting a club with such strong community roots means a great deal to us. We look forward to building a successful partnership over the coming four years and seeing the Autopack name on all Hereford FC team shirts, at games across the country.”
From the recent opening of its new show room facility and expanding its machine line build area to taking on new apprentices and engineers, the business is focusing on growth and sees the partnership with Hereford FC as the perfect opportunity to promote the Autopack name.
Hereford FC Chairman Chris Ammonds added: “We are absolutely delighted to have agreed this deal with Autopack after a competitive tendering process. The agreement is an excellent one for the club and we are confident that it will prove a great deal for Autopack too.
“We’d like to thank Wayne and everyone at Autopack for the enthusiasm they have shown to become our new front of shirt sponsor and the commitment they have offered to our club for a number of seasons.
“It is also pleasing that the agreed deal includes front of shirt sponsorship rights for our women’s and Under 18s team, which mean that all the teams representing Hereford FC will continue to wear the same strips, as they should do.
“We are all very excited to see how our relationship develops over the next few years and also to seeing the Autopack branding on our home and aways shirts from the start of the 2026/27 season.”