In the latest edition of the adaPETation® podcast, we explore how Raffi Schieir and his team at Prevented Ocean Plastic are revolutionizing plastic collection in coastal communities worldwide.
Rather than attempting to remove plastic once it enters our oceans, Prevented Ocean Plastic has developed a franchise model for collection centers that intercepts plastic waste before it can reach waterways—an approach that has already prevented 2.5 billion bottles from potentially entering marine environments.
What you'll discover:
- A franchise model for change: How locally-owned collection centers in coastal regions without formal waste management are transforming communities
- The power of sorting at source: Why creating 99% pure material streams from the start creates higher quality recycled plastic
- Dignity by design: How providing proper facilities, equipment, and working conditions transforms the perception of waste collection
- The surprising economics: The cost difference between recycled and virgin plastic is often just one-tenth of a penny per bottle
Win the decade, not just the quarter
"We're trying to win the decade while many businesses are trying to make their quarter," explains Schieir, highlighting the longer-term perspective that guides their approach. This strategy has enabled them to build an impressive network of collection centers, with a goal of establishing 25 centers by the end of 2025.
The impact extends beyond environmental benefits to social transformation. From creating dignified jobs with proper working conditions to establishing pathways for professional growth, Prevented Ocean Plastic is demonstrating that addressing plastic pollution can also create economic opportunity.
Learn how this practical, commercially viable approach is transforming our response to plastic pollution.
"You can make a better plastic choice. That's about you, that's not waiting for someone else." – Raffi Schieir
If you're inspired to learn more about how you can support or engage with the future of plastics innovation, subscribe to our podcast here.