Aptar Closures, an industry leader in dispensing solutions for over 50 years, is launching a new family of Inverted Lidless dispensing closures to transform dispensing in the beauty and personal care markets. The line’s first two offerings, Cleo and Airy, help eliminate the need for separate lids while allowing for an inverted, ready-to-dispense packaging format that helps reduce unwanted messes, drips or product waste.
Providing a premium feel and attractive aesthetics, the closures are designed for use with a variety of products that stand to benefit from easier, cleaner dispensing, including shampoos and conditioners, body washes, baby soaps, lotions, and pet shampoos. Aptar’s inverted lidless technology is already being featured on a pet care shampoo line in China, and additional versions of the inverted lidless closures have been introduced in the home care and hair care markets.
Both the Cleo and Airy closures utilize SimpliSqueeze®, Aptar Closures’ signature flow control valve. By opening with a simple squeeze and reliably closing when that squeeze is released, the valve eliminates the need for contact with the closure itself and is designed to substantially reduce unintentional dispensing or foreign particle ingress. SimpliSqueeze® valves are designed to provide premium performance, yielding a steady dispensing stream and a clean cutoff that combines simplicity and hygiene-focused design.
For consumers, Aptar Closures’ Inverted Lidless series is designed to provide both ease of use and accessibility, allowing shampoos or conditioners to be dispensed easily, even with wet hands. The single-handed dispensing afforded by the Inverted Lidless technology is designed to enhance ease of use and accessibility for a broad range of consumers. For example, parents may be able to more easily dispense infant body wash while bathing a baby.
Despite certain distinctions, the Cleo and Airy closures share the same core attributes. Both feature a ready-to-use “always open” design, and each can be adapted to suit various levels of product viscosity. Both are designed for standout shelf appeal due to the simple, modern inverted lidless design.
Manufactured in the United States, the Cleo closure is compatible with neck finishes of 28-400 and 33-400, is 2.125” in diameter, and features a crab claw seal and a 0.375” orifice. Airy is designed for 28-410 neck finishes, is 2.12” in diameter, and has a plug seal with a 0.3” orifice. Both feature frost finishes.
“For the beauty and personal care products categories, the revolutionary new Inverted Lidless family of closures addresses two important issues: ease of use and shelf appeal,” said Maria Vazquez-Ricote, Senior Director, Market Leader Beauty, Personal, and Home Care for Aptar Closures. “Both the Cleo and Airy closures help brands to improve how their customers interact with a wide range of everyday products by simplifying their everyday routines.”
Learn more at http://www.aptar.com.