Aptar Beauty and SoPost have joined forces to revolutionize the product sampling experience. Combining Aptar Beauty’s expertise in the design and production of sampling products with SoPost’s digital sampling expertise and distribution logistics, the partnership opens up new and exciting marketing opportunities for brands.
A NEW-GENERATION DIGITAL SAMPLING CAMPAIGN FOR BRANDS
Aptar and SoPost share a common goal: transforming the sampling distribution by making it more efficient and sustainable while optimizing the customer experience as a whole. It is about providing a holistic and virtuous solution to a topical issue, namely implementing a sustainable sampling campaign, from production to post-trial returns, that respects customer consent. Aptar Beauty manufactures and fills samples and SoPost develops digital campaigns, handles distribution logistics and monitors campaign performance.
“Our partnership with SoPost brings real added-value for our clients. As we work on brand projects upstream, we can ask them to anticipate their future marketing activation campaigns by recommending the right sample format depending for the right distribution channel,” Saveria Guelfucci, Marketing Manager Turnkey Solutions by Aptar Beauty™.
CONSUMER CASE STUDY: MEMO PARIS & MADURAI FRAGRANCE SAMPLING CAMPAIGN
Memo Paris, a Parisian luxury fragrance house, chose the Imagin sampling solution from Aptar Beauty combined with the digital and logistical expertise of SoPost, and in so doing became the first client to benefit from the partnership between the two market leaders. Imagin is a full-service packaging solution featuring an extra-flat spray format. Its lightweight and highly customizable design is compatible with e-commerce requirements. It is the ideal format for economic postal distribution. The SoPost technology also allowed the brand to both identify and target the right customers and to follow their product discovery journey, to collect and analyse their feedback and understand their buying intentions. All of this data then helped fuel the brand’s CRM database
CLIENT FEEDBACK: THE MEMO PARIS EXPERIENCE
Arthur Courtois-d’Auzac, Head of Digital at Memo International, was delighted with the partnership between SoPost and Aptar and their coherence in their upstream and downstream project management. The overall visibility of their retro-planning and exhaustive budgeting from manufacturing to marketing activation allowed him to promote the project in-house and convince the markets
“At Memo Paris, we strive for each interaction with our brand to be enjoyable and memorable, and product sampling is a key point of contact in our brand experience. SoPost and Aptar not only cover the international sampling experience end-to-end, they also share our mission, which is why we chose to work with them. This partnership allowed us to target the right people and improve our customer experience, in a profitable and efficient manner, while minimizing waste and maximizing return on investment,” Arthur Courtois-d’Auzac, Head of Digital, Memo International
A WIN-WIN PARTNERSHIP AT ALL LEVELS
“Offering more, for our customers” is a mission shared by Aptar Beauty and SoPost. Aptar Beauty offers a wide range of mini formats adapted to several types of campaigns, including digital ones, such as lightweight or paper-based sampling, with different sizes and finishes, such as Imagin or the iD SCENT range. Its project teams coordinate and supervise developments with a 360° approach. SoPost leverages cutting-edge technology to streamline the entire sampling process for brands like MEMO Paris, enabling them to produce fewer samples but distribute more effectively, adding significant value to Aptar Beauty’s services. SoPost were also recently awarded Gold status by EcoVadis for their sustainability efforts, placing them in the top 5% of participants. SoPost adds up its expertise as international leader on the product sample distribution market.
“At SoPost, we want to go even further by offering our clients a 360° support. We strive to optimise our processes overall with targeted and sensible production. This partnership allows brands to better plan their production process ahead, and to consequently limit costs as well as waste,” Hélène Tournesac, Head of Brand.
Together, Aptar Beauty & SoPost are offering a full sampling campaign service. Both companies share the aim of optimizing the entire value chain from production to campaign activation in a virtuous and responsible manner.