Oriflame chooses Albéa’s Reflex 2 technology for new hair care brand Duologi
Swedish brand Oriflame relies on Albéa’s Reflex 2 technology for two products of its new hair care brand “Duologi”. The Duologi Rich Creme Conditioner and Duologi Light Creme Conditioner both feature a Reflex 2 tube, an aluminum-free, plastic barrier laminate (PBL), combined with a low-profile cap. The Reflex 2 technology is RecyClass approved and fully compatible with the European rigid high-density polyethylene (HDPE) recycling stream.
“Developing more sustainable, responsible and innovative packaging, as well as formulation, is our core value and focus area.”, explains Asimina Lulja, Packaging Technologist at Oriflame. “The Duologi range has been designed in alignment with our sustainability goals. The combination of a Reflex 2 tube with a low-profile cap provides a reduced carbon footprint while contributing to the circularity of plastics as both components can be recycled”.
For the cap, the brand opted for a PP Slight Cap, one of the lightest on the market. Its trendy look perfectly matches the metallized tube for a modern design.
“We are honored to support Oriflame deliver on their sustainable development commitment with this eco-designed solution,” says Aude Laclaire, Sustainability Director at Albéa Tubes. “This long-term partnership is key to drive the ambitious sustainability targets of both our companies in accordance with the upcoming packaging regulations, and more largely to support the plastic industry transformation towards lower carbon solutions.”, she adds.