FISCHERTECHNIK’S SUSTAINABLE PACKAGING MATERIAL CHOICES EASE CONSUMERS’ RESPONSIBLE ACTIONS AND MINIMIZE WASTE
Today’s consumers are requesting more responsible material choices from companies, also in packaging. To respond to the demand, fischertechnik, one of the sustainability forerunners in the toy industry, has replaced single-use plastic in pouches of its bio-based construction set with wood fibre-based Paptic® material. The box of the set is made of cardboard. Now it is easy for the consumer to recycle the entire packaging in one recycling stream as Paptic® is to be recycled with cardboard and packaging papers.
“We are delighted to offer our customers a sustainably complete package, from the product itself to the packaging,” says Ms. Jasmin Reich, Product Manager, fischertechnik.
“The importance of sustainability is continuously growing. At fischertechnik, we want to live up to our responsibility targets and secure nature for future generations. One concrete action is to look for more sustainable packaging solutions for our products and applications,” summarizes Jasmin Reich. Currently, most packaging applications of the company are made of recycled or recyclable materials, and Paptic® materials perfectly fulfill the sustainability standards that the company has set.
“We are proud that fischertechnik chose our material for this packaging application, and I want to thank Jasmin and her team for the successful cooperation. From the beginning, it was clear that we shared a common goal to find a sustainable solution to replace the single-use plastics in the packaging of the bio-based construction set. Now the entire package is easy to dispose of for consumers,” says Mr. Uwe Schulz, Business Development and Sales, Paptic Ltd. “We combine sustainability and functionality in our materials. For example, in this case, the puncture resistance of the material was tested. The Paptic® materials are available as FSC® certified.”
The project was completed in a few months. The bio-based construction set “Animal Friends” packed in Paptic® is now available in stores. Der Baukasten für nachhaltiges Spielen (fischertechnik.de)