Ampacet introduces Earthy MattesTM for a sophisticated frosted effect.

Ampacet, a global masterbatch leader, has introduced Earthy Mattes, a collection that provides an organic presence through mineralized hues that speak to our earth’s shared history.

This unique palette imparts a tactile frosted effect without the added expense of a secondary process or mold change.

Ideal for PET bottles in applications such as personal care, cosmetics and premium beverages, Earthy Mattes colors currently include peridot, aquamarine, bronzite and diffused jasper. This collection of non-gender specific colors can be customized for any color pathway to accurately reflect the targeted brand message.

“The quiet aesthetic of this palette reflects the human desire for a symbiotic relationship with nature, especially during times of challenge,” says Linda Carroll, Ampacet Director of Global Insight and Innovation. “The frosted translucency projects a sophisticated presence while economically appealing to consumer products and packaging positioned at all levels.”

Written by Kevin Gambrill