Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, has announced the European launch of Liquiflex® AmPrima® pouches for bulk foodservice products. This new mono-material innovation offers brands within the foodservice industry flexible packaging that is designed to be recyclable in practice in European countries where Polyethylene (PE) streams are in place.
The European launch of Liquiflex® AmPrima® pouches aligns with the transition of the foodservice sector to more sustainable, flexible and lightweight packaging formats. More efficient for storage and transportation, Liquiflex® AmPrima® pouches take up only a fraction of the storage space before filling compared to traditional canned packaging, and pack tighter than cans when filled.
Developed with the needs of the foodservice industry in mind, the Liquiflex® AmPrima® pouch is ideal for packaging bulk products from dressings and sauces to frozen vegetables and protein.
Engineered in line with the European Union’s Packaging and Packaging Waste Regulation (PPWR), the lightweight design and recycle-readiness of Liquiflex® AmPrima® allows for potential savings in EPR fees and Plastic Tax when compared to heavier containers[1].
Compared to standard heavier packaging, Liquiflex® AmPrima® pouches also offer a carbon footprint reduction of up to 79%, with a 75% reduction to the use of non-renewable energy and an 84% reduction in water consumption[2]. These reductions have been calculated by Amcor’s ASSET life cycle assessment methodology, which is certified by The Carbon Trust.
From 2030, plastic packaging used in the European Union will need to incorporate a minimum percentage of Post-Consumer Recycled (PCR) content under newly introduced PPWR regulations. Amcor’s Liquiflex® AmPrima® pouches can incorporate food-contact compatible PCR content[3] upon request.
New regulations will also encourage the adoption of refillable condiment dispensers in restaurants and hospitality environments, replacing single serve units such as plastic condiment sachets. This transition will mean more foodservice customers will look to introduce pump dispensers for convenience. The Liquiflex® AmPrima® pouch can be fitted with a pump or spout dispenser to become a functional refill pack.
Giorgio Dini, Marketing Manager, Culinary, Amcor Flexibles Europe, Middle East and Africa says: “The launch of Liquiflex® AmPrima® pouches in Europe - following a successful launch in North America - sets as new standard in foodservice packaging that is cost-effective and convenient. This marks an exciting milestone, not just for Amcor but for the wider culinary industry. Liquiflex® AmPrima® meets the technical needs of catering environments, with the advantage of recycle-readiness.”
You can read more about Amcor’s recycle-ready solutions for bulk foodservice here: https://www.amcor.com/product-listing/liquiflex-amprima-fb0071
[1] Amcor’s estimation based on modulated EPR per main EU countries (BE, FR, DE, PT, ES); calculated using Recyda platform.
[2] Based on Amcor’s ASSET Life Cycle Assessment - Comparison based on cradle to grave analysis of 1 Liter pail and 1 Liter LIQUIFLEX® AMPRIMA® pouch
[3] Advanced recycled material using a mass balance approach