Amcor (NYSE: AMCR, ASX:AMC), a global leader in developing and producing responsible packaging solutions, has announced the launch of its new AmFiber™ Performance Paper stand-up pouch, a paper-based refill pack for instant coffee and dry beverage products. This new innovation, launching first across the Europe, Middle East and Africa region, is part of Amcor’s AmFiber™ Performance Paper portfolio – delivers recycle-ready paper packaging that has been designed specifically for dry beverages.
Preserving the aroma and taste of coffee products requires strong product protection. Amcor’s new AmFiber™ Performance Paper stand-up pouch provides excellent seal integrity and barrier that makes it an ideal solution for soluble coffee products. The new refill pack offers curb-side recyclability in several European countries, thanks to its 85% fiber content, and is certified for recyclability by CEPI and Aticelca.
For all-round sustainability benefits, the AmFiber™ refill pouch enables brands to reduce the carbon footprint of their dry beverage packaging by up to 73%, including reductions to non-renewable energy use (71%) and water consumption (41%)[1]. These enhancements allow brands to bolster their sustainability efforts and align with the preference among consumers for attractive, paper-based packaging.
The recycle-ready structure of Amcor’s AmFiber™ stand-up pouch enables brands to cut down on EPR fees, with potential savings of up to 70-90% compared to non-recycle-ready solutions (depending on the country)[2].
This expansion of the AmFiber™ Performance Paper range aligns with growing consumer demand for more sustainable refill packaging. Research reveals that 89% of shoppers see the recyclability of refill packs as either ‘quite important’ or ‘very important’[3]. The new AmFiber™ Performance Paper stand-up pouch has been designed to be recyclable in most European countries.
Designed as the ultimate retail solution with strong consumer appeal, the AmFiber™ Performance Paper stand-up pouch features a robust bottom gusset for optimum presentation and functionality. It runs effectively on coffee brands’ packing machinery and is efficient in distribution due to its compact and lightweight design.
Giorgio Dini, Marketing Manager for Coffee at Amcor says: “This newest addition to the AmFiber™ family offers coffee and dry beverage brands a more attractive packaging solution that has a natural, paper-based appeal and is recycle-ready. Helping to advance more circular refill packaging, we are proud to announce the AmFiber™ Performance Paper stand-up pouch, as we continue to innovate in paper-based solutions.”
Read more about Amcor’s AmFiber™ Performance Paper range here: https://www.amcor.com/product-listing/amfiber-performance-paper-stand-up-pouch-for-instant-coffee-fb0075
[1] Based on a cradle-to-grave comparison of standard PET/ALU/PE pouch vs. AmFiber performance paper pouch with assumption of 100% incineration of the baseline pack and 100% mechanical recycling of new pack. Carbon footprint reduction is calculated using Amcor’s ASSET lifecycle assessment model, which is certified by Carbon Trust.
[2] Based on comparison of standard PET/ALU/PE pouch vs AmFiber performance paper pouch calculated using Recyda platform.
[3] Absolute Market Research (AMR) commissioned by Elopak: online survey of 1,025 adults online in the UK and Germany.