The countdown is on to London Packaging Week, the UK’s premier event for luxury packaging and innovation. With just weeks to go before the doors open at ExCeL London, Amberley Labels, the Coveris Group’s luxury labelling division, is preparing to unveil its latest innovations in premium labelling, personalisation and sustainable embellishments.
Taking place on 15th and 16th October 2025, this year’s show will see Amberley demonstrate how luxury packaging and environmental responsibility can co-exist without compromise.
Elevating brands through expertise and personalisation
Amberley Labels is renowned for its ability to transform product packaging into a luxury experience, helping brands stand out through premiumisation, intricate detailing and bespoke personalisation. As a trusted partner to some of the UK’s most iconic brands, Amberley continues to combine technical mastery, creativity and advanced print technology to push the boundaries of what labels can achieve.
At the show, Amberley will showcase its expertise in creating award-winning labels, with its standout label for Aureus Vita’s Fibonacci Dry Gin on display to visitors. A finalist in the 2025 UK Packaging Awards’ Label of the Year category and winner of the Digital Labels & Packaging Awards’ Excellence with Toner (Labels) award, the label beautifully demonstrates the enhanced value Amberley can bring. Digitally printed with meticulous detail and enhanced through hot foiling, embossing and debossing, the label delivers a multi-sensory experience that draws attention the moment it reaches the shelf.
Amberley’s commitment to driving cutting-edge embellishment capabilities has recently been strengthened with its half a million-pound investment in new ABG Digicon Series 3 technology, expanding its state-of-the-art digital finishing offer.
This multi-embellishment solution delivers luxury decoration in a single process and supports growing demand for premium, high-value labels across spirits, health and beauty and fragrance markets. With a wide range of specialist finishes including silkscreen, glow-in-the-dark and photochromic effects, this technology delivers enhanced precision, improved durability and multicolour foils in a single pass reducing waste.
Luxury without sustainable compromise
Amberley Labels is redefining what sustainable premium packaging looks like. In a market where environmental responsibility is no longer optional, Amberley Labels offers innovative solutions that meet sustainability as standard without sacrificing excellence.
Central to this is ecoLux digital variable foiling, Amberley’s breakthrough technology. As the only UK label manufacturer with Kurz DIGITAL METAL® capability, Amberley can uniquely print every label with different foiled patterns, colours, shapes, images or text while using 90% less metallic weight and no heat during application. Fully compatible with existing recycling streams, ecoLux allows brands to achieve exquisite foiling effects whilst reducing carbon footprint and waste.
Coveris’ ReCover Paper programme manages over 10,000 tonnes of waste each year, helping Amberley Labels and its customer achieve sustainability goals. Through the processing of redundant labels and a paper-to-paper recycling service for release liner, the only one of its kind in the UK, ReCover is closing the loop in packaging, enabling material to stay within a circular economy for longer.
Experience Amberley at London Packaging Week
Amberley Labels continues to set new standards for premium packaging. Visitors to London Packaging Week can explore Amberley’s award-winning expertise, advanced print technologies and sustainable solutions on stand F90 from 15th – 16th October 2025 at ExCeL London.
Registration for free entry to London Packaging Week is available at londonpackagingweek.com