Alzamora Group, a leading in cardboard packaging manufacturing, shares its insights into the key trends currently shaping the industry and setting the direction for its future. In a landscape where consumers are increasingly conscious and regulations are tightening, brands are turning to solutions that are more responsible, sustainable and innovative. These are the trends transforming packaging today and set to remain crucial in the years to come:
1. Sustainable and certified materials at the core
Sustainability has become a decisive factor in consumer purchasing behaviour. Over half of today’s shoppers prioritise eco-friendliness when choosing products, and among younger generations, 90% are willing to pay more for goods with sustainable packaging.
Certified materials such as FSC and PEFC, which ensure responsible sourcing and production practices, are gaining ground. Kraft board and recycled cardboard stand out as ideal options for brands aiming to lower their carbon footprint, being recyclable, compostable, and low in environmental impact.
2. Packaging as a strategic value driver
Beyond sustainability, packaging has become a powerful ally for brands in their sales strategy. Studies such as that of Nielsen (2022) highlight that an exclusive design or a limited edition can increase sales by up to 25%. Furthermore, 72% of consumers value personalised packaging, which shows how packaging design can strengthen the relationship between the brand and the consumer.
Brands are therefore opting for interactive designs and premium finishes that not only embellish the product but also create an emotional connection with their audience. As a result, brands are investing in interactive designs and premium finishes that not only enhance the product visually, but also foster engagement and loyalty through meaningful experiences.
3. Eco-design: less material, more sustainability
Eco-design continues to gain momentum, with a focus on reducing material use without sacrificing functionality. Among the main strategies is the reduction of cardboard weight, which not only reduces the carbon footprint, but also generates savings in production and transport costs.
On the other hand, minimalistic continues to gain ground as a key trend in packaging design. Simple lines, natural tones and clean aesthetics convey sustainability, authenticity and sophistication, connecting with a consumer who values the essential and well-made. At the same time, mono-material solutions, made from a single type of material, are consolidating as a practical and efficient option to improve circularity and facilitate packaging recycling.
4. Reducing the carbon footprint
Commitment to reducing the carbon footprint remains a priority in the packaging sector. Cartonboard remains the most sustainable material due to its production from renewable resources, its biodegradability and ease of recycling. In addition, its light weight reduces fuel consumption in logistics, resulting in lower CO₂ emissions.
Factors such as the use of vegetable-based inks, biodegradable varnishes without solvents, as well as the type of palletisation (packaging box, type of pallet, film, strapping...) and working with multimodal transport suppliers or with low emissions, are determining factors in minimising the environmental impact at each stage of packaging production.
5. Top finishes of the year
Packaging finishes are evolving to offer a richer, more sensory experience to the consumer. One of the most prominent finishes is microstructured varnish, which allows the creation of complex patterns and detailed textures on the packaging. This type of finish not only enhances the aesthetics of the product, but also offers a unique tactile experience, providing a touch of exclusivity and differentiation that elevates the perception of quality.
Another technique that has made a strong comeback is foil stamping, a process that applies a metallic or decorative foil to the packaging using heat and pressure. This finish gives products an air of luxury and sophistication, making it ideal for high-end items seeking to stand out in a competitive market. With foil stamping, brands can highlight details such as logos and decorative elements, making it a very attractive option for premium products.
6. Security and authenticity: packaging as a guarantee of confidence
With product counterfeiting on the rise, brands are implementing security technologies in their packaging to guarantee product authenticity. The use of invisible inks, holograms and QR codes are some of the most commonly used solutions to provide transparency and security. According to an Accenture study (2021), 72% of consumers value security in packaging, which strengthens trust in brands.
Current trends in packaging demonstrate a shift in the way we connect with consumers. Far from simply protecting the contents, packaging is now becoming a means of communicating values and engaging with the environment. By integrating sustainable materials and creative approaches, packaging becomes a living extension of brand identity. Looking ahead to 2025, design and innovation promise to turn every pack into an experience that inspires trust and conveys authenticity.
More information: https://www.alzamoragroup.com/en/packaging-trends-2025/