Bart Vercammen Photo 2023 © Bart Vercammen / w
Labelindustry exhibition
The much-anticipated Labelexpo Europe 2025 will open its doors next week at Fira Gran Via in Barcelona. For the industry following its 45-year history, this edition will mark an important milestone, celebrating the show’s expansion to embrace all the aspects of label production and outer packaging embellishment.
The Barcelona show accommodates a record number of exhibitors with more than 650 confirmed, and brings a festival atmosphere highlighting innovation, education, sustainability, and community. See what to expect from the show:
Technology
Expect to see press technology reaching new levels of performance across conventional, digital and hybrid configurations, along with tighter integration with digital workflows.
Highlights at the show include new developments in flexography, hybrid presses rotary and semi-rotary offset, flexible packaging, folding cartons, and digital press technology.
Organizers anticipate major advances in machine automation on the show floor and a range of technology options capable of transforming the future direction of converting business operations with automation and the ongoing incorporation of AI. "Labelexpo has always been the definitive platform where the latest industry breakthroughs have been showcased. As we approach the next edition, we're seeing sustainability and automation join forces as the primary drivers of innovation. Automation technology, increasingly powered by AI-driven machine learning, is transforming production while positively impacting sustainability", commented Andy Thomas-Emans, Strategic Director, Labelexpo Global Series.
Education
New to Labelexpo, The Pulse Arena, provides a stage on the show floor for education and networking, addressing the industry's current pressing challenges with daily presentations from leading industry experts. The program will focus on sustainability, with an emphasis on PPWR, diversification opportunities into flexible packaging and folding cartons, and the future of AI and automation.
The Label Academy will deliver specialized master classes on "Folding Cartons for Label Converters" and "RFID Technology," providing in-depth knowledge on these fast-growing segments.
Sustainability
Sustainability is at the heart of this year's show. In addition to a range of exhibitors showcasing sustainable materials and technology, the show has invested on a dedicated educational program at The Pulse Arena. Highlights include a keynote session with sustainability thought leader Dr. Leyla Acaroglu challenging the boundaries between design, business, and innovation.
The show itself demonstrates enhanced sustainability credentials. Some of the actions include the Better Stands initiative, developed by parent company Informa Group PLC, incentivising exhibitors to utilize recyclable materials to build stands. Earlier in the year, Labelexpo Europe 2025 announced an exclusive partnership with DMP Europe to divert printed materials away from landfill by transforming label matrix waste generated at the show into reusable items such as industrial bumpers and pallets, creating a truly circular solution.
"Sustainability isn't just a feature of Labelexpo Europe 2025. From exhibitors’ showcase of sustainable materials and technologies to dedicated educational sessions, the show creates meaningful conversations about the future of our industry. I'm particularly proud of the operational commitments through initiatives like Better Stands and the partnership with DMP Europe, both of which transform what would be waste into valuable resources. These efforts represent Labelexpo Europe 2025’s vision for a truly circular label and the wider outer packaging embellishment industry, where innovation and environmental responsibility work hand in hand." said Jade Grace, Managing Director, Labelexpo Global Series.
Community
Labelexpo Europe 2025 offers numerous opportunities for the industry to connect and celebrate. Events include a pre-show industry run on the 15th September, Festa Barcelona on the evening of the 16th September, including the inaugural Labels & Labeling Global Awards, and a dedicated Girls Who Print event.
Another element of this year’s show was the appointment of prominent industry experts, the Labelexpo ambassadors, who will deliver keynote, Q&A and meet & greet sessions covering folding cartons, flexible packaging, materials, sustainability, and AI & automation.
"The community spirit at Labelexpo Europe 2025 goes beyond business—it's about creating enduring connections that drive our industry forward. The show remains the space where businesses expand and deals are made, in addition to providing a fertile environment to grow connections that matter,” said Andrew Galloway, Group Director EMEA, Labelexpo Global Series.
Special exhibitor features
The Label Trail, developed by industry leaders Avery Dennison, CERM, CarbonQuota, Esko, Grafisk Maskinfabrik, KURZ, SCRIBOS, and Xeikon, will provide an end-to-end exploration of modern label production, focusing on carbon measurement, sustainability, and smart packaging solutions.
Additionally, ETI, Martin Automatic, Lundberg Tech, and LemuGroup are collaborating to showcase a fully operational automated production line running live, producing real labels for European converter Mirmar.
Labelexpo Europe 2025 runs from 16 - 19 September at Fira Gran Via, Barcelona. An expo pass costs €95. To register and learn more, visit the Labelexpo Europe 2025 website.