Labels are everywhere – on your groceries, packages, clothes, and even your electronics. But they’re not just plain stickers anymore. Advances in labelling, especially those incorporating RFID (Radio Frequency Identification) technology and QR codes, are revolutionizing the way we think about packaging. And the best part? They’re helping to drive sustainability in exciting ways.
Let’s start with RFID. This tech uses tiny chips to store and transmit data without needing a direct line of sight, making it ideal for tracking inventory and supply chains. But here’s the game-changer: RFID labels are helping reduce waste. How? By enabling real-time monitoring, companies can better manage stock levels, reducing overproduction and minimizing items that go to waste. For example, in the food industry, these labels can flag products nearing their expiration dates, ensuring they’re sold or donated before they’re spoiled.
Avery Dennison’s AD Pure™ and AD Pure 95™ inlays and tags portfolio have been certified by Western Michigan University for RFID paper hang tags. AD Pure™ inlays and tags are produced with innovative antenna manufacturing technology that advances sustainability. The antenna comprises paper and pure aluminium components, making the innovation 100% plastic-free. The inlays and tags offer substantial carbon footprint savings of 70-90% compared to traditional inlay manufacturing processes, as verified by independent Life Cycle Analysis (LCA) studies.
Then, we have QR codes – those black-and-white squares you scan with your phone. They’ve come a long way from being just links to websites. Today, QR codes are a gateway to transparency. Scan a QR code on a product label, and you might find out where the product was made, what materials were used, or even how to recycle it. This helps consumers make informed choices and encourages brands to adopt more sustainable practices.
Metsä Board has introduced QR codes on the pallet and reel labels of its products for all volumes delivered to its customers. The QR code directs customers to an intuitive app that provides detailed information on the various packaging materials used to protect the paperboard during the logistics chain. This information will assist customers in determining how each component of the delivery’s packaging should be recycled.
The sustainability push doesn’t stop there. Advances in label materials are also a big deal. Some companies are now developing compostable or recyclable label backings, meaning less plastic waste overall. Others are working on direct-to-container printing that eliminates traditional adhesive labels altogether, reducing the need for separate materials.
So, why does this matter? As consumers demand greener practices, these technologies are paving the way for a more sustainable future. RFID reduces waste across industries, while QR codes foster transparency and engagement. Together, they’re part of a larger shift toward smarter, more eco-friendly packaging solutions.
Next time you scan a QR code or hear about RFID tracking, take a moment to think about the role these labels play in sustainability. They’re not just enhancing convenience – they’re also helping businesses and consumers work toward a greener planet, one label at a time.
What do you think? Would you scan a QR code to check a product’s sustainability story? It might just become the new normal!