Avery Dennison (NYSE:AVY), a global leader in materials science and digital identification solutions, has been named the overall market leader in ABI Research’s first-ever Digital Product Passport (DPP) vendor competitive ranking report.
The competitive assessment by the global technology intelligence firm provides an in-depth examination of the leading DPP software providers and their solution capabilities, ahead of the legal implementation mandates. DPP aims to improve traceability and transparency along a product's entire value chain while driving the management and sharing of product-related data, helping to ensure sustainable use, prolonged life, and circularity. DPPs will be legally required in the EU for several product categories as part of the Ecodesign for Sustainable Products Regulation (ESPR), with the rollout of DPPs for textiles expected no later than 2030.
“The analysis focused on twelve criteria segmented across innovation and implementation,” explains Rithika Thomas, sustainable technologies senior analyst at ABI Research. “The innovation criteria included software platform use & navigation, data management, data governance, interoperability, and innovative platform features. The implementation criteria included commercial success and market share, geographical coverage, supply chain mapping, ecosystem partners and case studies, solution adaptability, deployment support, and time to value.”
The ABI Research assessment notes that Avery Dennison has benefited from a first-mover advantage following the launch of its Digital Product Passport as a Service in October 2023. It also references the company’s expertise and long-standing experience in supply chain transparency tools, open modular architecture, established ecosystem partnerships, ERP integrations, and downstream circularity partners.
“Avery Dennison leads in the implementation category due to its global presence, depth in supply chain mapping, and ability to cater to multiple product groups ahead of the mandatory regulation,” adds Thomas.
In addition to being declared the overall leader, Avery Dennison was also recognised as an innovation leader by ABI Research, with its atma.io connected product cloud platform viewed as ‘exceeding market requirements and pushing the boundaries of DPP's potential in a competitive marketplace’. The assessment also commends Avery Dennison’s scaled deployments, vertical adaptability, and commercialised solutions available in the market today.
“Securing the top spot in the DPP vendor competitive ranking is both an honour and testament to our commitment to advancing sustainability, circularity and transparency,” comments Max Winograd, VP of digital & hardware innovation, Solutions Group at Avery Dennison. “This accomplishment further fuels our work in paving the way for large-scale adoption of DPPs and enabling global businesses to prepare for the upcoming regulation.”
Along with being the market leader as a DPP software provider, Avery Dennison is also part of the CIRPASS-2 consortium, the EU-funded partnership that aims to prepare the ground for the gradual piloting and deployment of DPPs. Within CIRPASS-2, the Textile Loop pilot, led by Avery Dennison’s atma.io, aims to create a holistic circular textile system powered by DPP data and services.
To find out more about how Avery Dennison is helping to enable DPP readiness, click here.