‘Significant’ plant-based shakes

SIG has partnered with the start-up company ‘Grounded’ to launch a unique range of innovative, plant-based protein shakes.

The new start-up company ‘Grounded’ reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost no start-up company that is able to invest in its own production plant from the outset, Grounded benefits from the unique capabilities of SIG’s CombiLab as well as the sponsorship of SIG’s accelerator program for start-ups with innovative and promising product concepts. Working in close collaboration, SIG took Grounded’’s initial idea on a ‘consumer-centric’ journey, from testing prototypes in its test centre in Germany, through to a successful launch to market this month. As part of the process, the perfect packaging solution for the plant-based protein shakes was also found. This was SIG’s unique carton bottle ‘Combidome’ 500ml.

With an eye-catching design for modern, sustainable on-the-go consumer, Combidome is mainly made from paperboard, the renewable raw material of wood. Gabriel Bean, Founder of Grounded said, “Just one small idea can change an entire industry and we identified a gap in the market for a clean, genuinely natural, plant-based shake – with no compromise on natural ingredients and packaging.

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Grounded’s innovative plant-based protein shakes are pictured here in SIG’s unique Combidome 500ml packs.

“We spent over six months sourcing the right packaging that aligned with our values, and we found the perfect fit in SIG’s Combidome. Its sustainability story and unique shape makes it the perfect option for our range. Beyond the carton, the team & people at SIG were just as compatible on values, and we couldn’t have found a better partnership with which to launch these products.

“They supported us all the way, from our first contact with their UK team, through to their exceptional CombiLab operation in Germany. We look forward to continuing our partnership with such professionals in their field.” Grounded and other forward-thinking start-ups benefit from the outstanding capabilities at CombiLab, which has three main focuses: conceptual and marketing support; advice and test-fillings in the laboratory and pilot plant areas, as well as added services such as additional product tests”.

Anna Rabanus, Global Category Manager at SIG commented, “Start-ups such as Grounded are increasingly driving industry innovation and value creation, with differentiated product ideas for the mobile generation. We’re keen to identify and engage with them at an early stage to foster successful partnerships and maximise potential. We learn from each other and gain fresh perspective, while our expert team empower start-up businesses to take advantage of the advice and facilities on offer”.

For further details visit: www.sig.biz

Written by Kevin Gambrill

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